Taking care of your hands is ‚time-out‘, a natural way to protect skin from ageing, regenerating moisture with a feel good sensation.
This notion of intimate touch is the focus point, reflected in the form and graphics of the NIVEA Hand Line. The shape is ergonomic, something nice to touch, it’s soft flowing contours reminiscent of a cuddly mitten. Soft touch underscores this tactile experience. The NIVEA blue colour dominates the whole range, playing an important role in the strong optic block of products at the point of sale. The graphics are minimalistic, reduced to an iconic silhouette of a hand and simple distinctive symbols. The graphics are convincing with their modern simplicity and picture language.
A holistic revolutionary performance for NIVEA Hand through a design that fits perfectly into your hand.
The jury for the Red Dot Award 2017 has made its decision and awarded the Red Dot for the design creation of Nivea Hand and thus emphasised its high design quality and creative achievement.