Naomi Campbell prêt à porter- bottle, illustration and packaging, elegant and timeless: the simple classic bottle enwraps the new scent from super model Naomi Campbell just like a prêt à porter collection. The transparent cap picks up Naomi’s inimitable catwalk pace in one swing. It is repeated in the folding box, kept in classical black, whereby a golden fashion design sketch of Naomi on the catwalk decorates the front of the box. The surface of the box has embossing effects, similar to the styling of high quality material. The name plate, which looks as though it has been stitched on, reminds us of a fashion etiquette and makes the packaging and bottle of the new scent to a veritable “ prêt à porter it piece“.
The print ad concept was created by us based on a fashion shoot with Naomi with photographer Thomas Whiteside, copyrights: Thomas Whiteside/Trunk Archive.