Logo, shape and graphic design for the Beckham fragrance house.
Creation of the signature fragrances „Instinct“, „Signature“ and „Intimately“ with its respective flankers and editions. The Beckham brand key values like luxury, glamour, style and fashion were translated into appealing and iconic designs.
David Beckham Instinct: The diamond at the bottom of the bottle stands for David’s signature feature, the diamond earring. The traditional english styled label shows style. The magnetic closure in the cap brings technology contrast to the shape.