J.F. Schwarzlose Berlin is promoting art and artists in Berlin. Fragrance and art are linked through the aspiration to reach out to new experiences. For 2016 Schwarzlose decided to work with Paul DeFlorian and launched a parfum called „Altruist“. LHD developed the packaging design as well as the website in cooperation with Paul DeFlorian.
Minimalism was the design principle of the packaging of Altruist. For the outer carton a rough simple drawing board was chosen. The bottle is pure, industrial, square and minimal finishing off in a simple utilitarian cap. The big volume of 200 ml adds a lavish & generous feel to the whole proposition of „Altruist“. The bottle itself is wrapped in a craft paper bag which shows one of Paul DeFlorian’s painting.