8×4 as a scent deodorant brand is developed in cooperation with parfumer’s expertise and inspired by the great global fragrances. Therefore is the new packaging design for 8×4 based on visual codes of the fine fragrance market. We created designs that show fragrance performance, scent protection, and are at the same time playful, soft and cosmetic. The water color illustrations of the female range decode the fragrance note of each individual product, the illustrations of the masculine products explore the respective scent heritage and world. The female designs are sensual, feminine and floral, the masculine designs drive performance and strong impact through contrasts.